Archive for March 2012

The Call for Reputation Management

March 27, 2012

Reputation management is a necessity not only for larger corporations but for small businesses and individuals as well.  It is a relatively new industry that is driven by necessity.  It can be proactive or reactive and anyone can benefit or fail by its implementation or failure to do so also.  It will help you to move out of the first result pages those negative posts.  It will help you quickly respond to negative reviews and thank customers for the positive reviews.  Online is simply just another way people experience us — either directly or through word of mouth with their mouse.

The process will assure that potential customers will have a first excellent impression of your company.  It is the act of crushing negative remark(s) about your company, product, or service.  It can also serve as a way to fight back against otherwise unchecked defamation of character or product.  It is vital to businesses nowadays so do not rush a decision.  It is the first response to reputation damaging information.

This is a process of creating and monitoring multiple online profiles.  Part of the process also involves aggressively publishing useful positive information about yourself and/or your business.  You must create a strong internal process to gain these reviews from your customers. There are really two types of reputation management.  One is reactive and the other is proactive.  The reactive type involves creating new Web content  to suppress the negative blog articles or negative reviews that are hurting your  online reputation .

Proactive means generating positive reviews and that isn’t as easy as it looks, but reputation management by a professional can help you create a program that will help build positive reviews. This can be done by a simple plan who works daily on what your business needs to do to get what it wants so every day it promotes positive aspects, generates articles, writes in blogs, posts, videos and press releases.  Because of the viral nature of the web you do have to have a publicity agent who is watching out for you and your interests.

If you don’t have a program in place to promote positive mentions of your name or business, your reputation could suffer.  Like search engine optimization, this isn’t a one-time deal. In fact, Google typically penalizes Reputation Management companies who try and push too hard too quickly. For the best results, you need a slow drip of positive articles, mentions and press about your business. This is our specialty. Any serious reputation management company will manage this process for you. For more information go to this site  or contact us by visiting us at, email us direct by clicking or  call us at  619 550 1198 This blog consists of exerpts taken from an article written by Mr.Fanghella and can be found at

Strategic Planning – If you can’t see the future how can you ask your clients or your employees to.

March 21, 2012

Strategic planning in today’s business world is an ongoing process.  The Next wave always looms over us.  It is a seemingly logical, linear, step-by-step process that focuses on analysis.  It is the essential first step to meeting your goals and sustaining the company.  It is a good thing an organization, company, or business can take and execute for success.  .

Strategic planning is a surprisingly simple process for the organization that clearly understands why it exists.  It is a process whereby management makes choices about overall direction.  It is a management tool.  It is a tool to formulate high level business strategy.  It is an essential function of senior management in any business firm.

Strategic planning helps you devise a guide to help you meet your business goals.  It can also help your managing team put new projects into motion to meet larger goals.  It is a team effort, one that draws on the particular skills and expertise of employees in the organization.  It is worth the effort because it helps you run your organization better.

Strategic planning is a multi-layered, multi-frequency process that must be engineered for efficiency. It is a dynamic process of continuously looking at your current situation and plotting your next move.  It is a continuous process that requires constant feedback about how the current strategies are working.  It is about being ready for the future.

Business is all about planning intelligent strategies and wisely implementing them.  Strategy is a tool for the company to find its competitive advantage and place within the environment.  It is widely disseminated throughout the organization and key employees understand the strategy and their role in its execution.  It is not dissimilar to the apparent strategy of competitors.  It is rooted in a realistic market assessment.

Strategy is sometimes called a road map which is the path chosen to plow towards the end vision.  It is formulated, selecting enterprises and activities that lead to accomplishment and fulfillment of goals and objectives.  It is the means or broad approach by which a program will achieve its Annual Objective. It can be considered a plan or map of this process. Where as Mission is defined by a vision

Strategy will produce this atmosphere for you.  It is planning how to get where you want to go.  It can then be defined as a method of achievement. Mission is a brief summary of the drive that focuses the organization to employ to achieve its vision. Vision will also provide an organization with its purpose, values, and operating principles.  It is an image or description of the organization we aspire to become in the future.  Vision is set by one’s values.

Vision is the destination, where you are going.  It is an organization’s long-term focus on what it would like to accomplish in a given time frame. Goals may be revised periodically, but should be directly related to the aspirations of the unit.  It are defined as broad, ideal conditions.  They are specific statements of continuing intended results.  Goals are generally written as verbal statements introduced by an infinitive such as to train, to develop or to win..

Where as goals are statements of the outcomes that the organization intends to achieve at some time in the future.  It can be set for the overall organization, units within the organization, and individuals within the operating units.  It will differ depending on the stated timeline, and of course your organization.

They may sometimes need to be revised during the period covered by the plan because of changing conditions.  It are identified when you create the strategic plan for your program.  Strategies are activities or groups of activities leading to the attainment of goals.  They are the approaches you are likely to adopt, to accomplish each goal.  They are the map that gets you to the vision.

Next, establish a few guideposts – your vision, mission, and values – to lay the foundation for your strategic plan. Your vision describes the benefit your organization provides – your end goal or final accomplishment. Typically, a vision is an object of your imagination and creativity and therefore may be unattainable. Your mission describes what your organization must do to achieve the vision. And your values establish clear boundaries of behavior for pursuing your vision. For example, some common values are  Quality, Respect, Client Satisfaction, and Financial Fulfillment . One could argue that these aren’t required for our continued success, but this is how we choose to operate as we pursue our vision.

For a detailed review of your company’s strategic plan or how to build one email me at or call 619 550 1198

Business Plans – Don’t Start Without One

March 20, 2012

Business plans are universally reviled among tech startups, both on the entrepreneur side and among investors. They are not all alike and neither are angel investors, venture capitalists and loans. They are also used when approaching potential lenders or investors that have an interest in a particular business venture. They are almost universally used to secure funding for business ventures. Business plans are used in some primary and secondary programs to teach economic principles.

Business plans can be extremely complex, but for most small businesses, this simplified business plan will be sufficient. They are key decision making tools. They are flexible and offers greater efficiency in the use of minutes by your business. They are not historical documents about a company’s past performance. Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community.

Business plans aren’t obsolete anymore than letters are. They are essential when starting a business. They are organized to address major concerns and interests of their intended audience. They are written for a variety of purposes and for different intended readers. Business plans are fresh for only 2 or 3 months.

Business plans are the preferred mode of communication between entrepreneurs and potential investors. They are prepared as an integral ingredient of procuring debt capital from potential investors, bankers and other lenders. They are dynamic and can be changed as per your business’s requirements.

Professional business plans are often some of the first things new small business owners consider. You need to know the direction you are going, where to focus, who your customers are or will be. A business development plan will put in writing your goals, budget and ideas. Of course, it may also be a prerequisite for a small business loan. But more important a revised business plan for an existing business is just as important so that you are prepared for the next wave of competition in your industry.

Santa Fe Advisory Services has over 25 years and multiple success stories and can start this process with you just by your contacting us at 619 550 1198, or