Strategic Planning – If you can’t see the future how can you ask your clients or your employees to.

Strategic planning in today’s business world is an ongoing process.  The Next wave always looms over us.  It is a seemingly logical, linear, step-by-step process that focuses on analysis.  It is the essential first step to meeting your goals and sustaining the company.  It is a good thing an organization, company, or business can take and execute for success.  .

Strategic planning is a surprisingly simple process for the organization that clearly understands why it exists.  It is a process whereby management makes choices about overall direction.  It is a management tool.  It is a tool to formulate high level business strategy.  It is an essential function of senior management in any business firm.

Strategic planning helps you devise a guide to help you meet your business goals.  It can also help your managing team put new projects into motion to meet larger goals.  It is a team effort, one that draws on the particular skills and expertise of employees in the organization.  It is worth the effort because it helps you run your organization better.

Strategic planning is a multi-layered, multi-frequency process that must be engineered for efficiency. It is a dynamic process of continuously looking at your current situation and plotting your next move.  It is a continuous process that requires constant feedback about how the current strategies are working.  It is about being ready for the future.

Business is all about planning intelligent strategies and wisely implementing them.  Strategy is a tool for the company to find its competitive advantage and place within the environment.  It is widely disseminated throughout the organization and key employees understand the strategy and their role in its execution.  It is not dissimilar to the apparent strategy of competitors.  It is rooted in a realistic market assessment.

Strategy is sometimes called a road map which is the path chosen to plow towards the end vision.  It is formulated, selecting enterprises and activities that lead to accomplishment and fulfillment of goals and objectives.  It is the means or broad approach by which a program will achieve its Annual Objective. It can be considered a plan or map of this process. Where as Mission is defined by a vision

Strategy will produce this atmosphere for you.  It is planning how to get where you want to go.  It can then be defined as a method of achievement. Mission is a brief summary of the drive that focuses the organization to employ to achieve its vision. Vision will also provide an organization with its purpose, values, and operating principles.  It is an image or description of the organization we aspire to become in the future.  Vision is set by one’s values.

Vision is the destination, where you are going.  It is an organization’s long-term focus on what it would like to accomplish in a given time frame. Goals may be revised periodically, but should be directly related to the aspirations of the unit.  It are defined as broad, ideal conditions.  They are specific statements of continuing intended results.  Goals are generally written as verbal statements introduced by an infinitive such as to train, to develop or to win..

Where as goals are statements of the outcomes that the organization intends to achieve at some time in the future.  It can be set for the overall organization, units within the organization, and individuals within the operating units.  It will differ depending on the stated timeline, and of course your organization.

They may sometimes need to be revised during the period covered by the plan because of changing conditions.  It are identified when you create the strategic plan for your program.  Strategies are activities or groups of activities leading to the attainment of goals.  They are the approaches you are likely to adopt, to accomplish each goal.  They are the map that gets you to the vision.

Next, establish a few guideposts – your vision, mission, and values – to lay the foundation for your strategic plan. Your vision describes the benefit your organization provides – your end goal or final accomplishment. Typically, a vision is an object of your imagination and creativity and therefore may be unattainable. Your mission describes what your organization must do to achieve the vision. And your values establish clear boundaries of behavior for pursuing your vision. For example, some common values are  Quality, Respect, Client Satisfaction, and Financial Fulfillment . One could argue that these aren’t required for our continued success, but this is how we choose to operate as we pursue our vision.

For a detailed review of your company’s strategic plan or how to build one email me at or call 619 550 1198

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