Archive for June 2012

The ABC’s of Purchasing a Web Site Design

June 29, 2012

The ABC’s of Purchasing a Web Site Design


Michael Fanghella

 Custom web site design work is expensive.  That is what we have been told.  But it is in a Red Ocean world which makes you the buyer in command.

Website services including web design and web development.  Your developer should have expertise in ecommerce web design, application user experience design and website design can run up quite a fee.  Ecommerce website designers often have special requirements from their web hosting services and their clients and you will pay for it if you want it done correctly. Ecommerce is not the messiah but more and more  businesses are tying their different parts of their supply chain to their website and ecommerce is a bi-product of that.

You will find that Website costs can really vary depending on your particular website needs.  You can find a design agency or a private web designer who freelances as a custom website graphic designer and web developer.  The problem is resources which cost in terms of time and a broad sense of what is going on out there that works.

A business website designer should build a professional website that represents your business in the best possible way. Don’t get caught up in what you see as pretty and realize it is how your site works in the framework of the web that matters. Business website design/development and search engine marketing is an important as hiring a great sales person.  Search engine optimization when matched with a productive web design is the act of making ones website content more search engine friendly to make it rank higher.

A full-service website design, internet marketing and web hosting company will get you there all in one place and piece, but it is not cheap. This can include online marketing and ecommerce website design services.  Their goal should be to provide a driven website design that’s modeled to become an integral part of your organizations marketing strategy.

Take a moment to look around. You’ll see real solutions to real design and marketing problems.  A fully customized solution will help your brand succeed with eye-catching design and online marketing services but is usually not all that cheap.  The issue is not what can you get that meets a small businesses entry needs into the market and that you may grow out of but be dragged down from, rather that what your site does is in alignment with what you expect from your business.

Designing a web site that creates results and becomes the foundation of your successful business is much more challenging.  Your Web site’s appearance and ease of maneuvering represents your business online.  Your small business website designer should build a professional website that represents your business in the best possible way, integrating the social media as an effective tool for building your business.  Everyone is always trying to connect your business world with your web designs and marketing efforts.

A superior website design can benefit and facilitate several functions becoming an effective contribution to your company.  Web designers can change text, swap out images, whatever you need them to do.  If you need to update the text or change an image on your site, they should just allow you to contact them directly.  Once your site is designed you’ll need a place to host it so that is another cost. So negotiate all these issues prior to employing such a designer because there will be revisions and hiccups in the process.

Let them know what you need to make your business grow.  In our case our expert developers have vast experience to customize exist or new project as need of the enterprise.  Their interest in these things is only in the context of the task they need to complete.

So who is best for you?  I believe a small sized agency will get you the most bang for the buck so to speak as they have a need to perform and resources to provide the best possible outcome at a price that allows your company to grow and add on to your business marketing strategy.  Usually you will work with the designer and he/she will get a good feel for what you want which is much more effective than just using a template to solve your design work as your biggest advertising medium. A large agency has a huge overhead to support and you have to ask where your money is going.

Let us help you create an eye-catching, custom web site design specifically for your business that is affordable.  Santa Fe is a web site design and marketing firm, SFAS specializes in small business web development.  Our services range from custom web site design to logo creation and email marketing and we specialize in the Food & Beverage, Hospitality and Wellness Industries where “we build websites like they are on purpose”.  See

Starting a New Business Series

June 5, 2012

Starting a New Business Series


Michael Fanghella

Managing Director

Step Number 1

If you are starting a new business have a new idea what ever you plan to do next do it like it is “On Purpose” please.

Starting a new business involves many steps.  You may borrow business finance for the purpose of starting a new business or for expending the established one.  Starting a new business is the easy part.  One of the most important things to do when starting a new business is to prepare a written business plan.  Starting a new business can be  exciting and challenging.

That’s what starting a new business is all about.  Quick money is not what lies behind starting a new business overnight.  Starting a new business online is easy and with the right help you will be making money but usually not quickly.

It may be intimidating for some people.  When you are starting a new business be it online or otherwise, you need have a website as it has become the acceptable means of communicating your presence.  When starting a new business there are certain decisions that you need to make.

The reality is that you probably don’t know everything and need the expertise of others.  The fact is you don’t even need a bank to start a business.  If you want to start a business, you need to think it out.  Is it feasible, is it cost efficient and can you reproduce the concept consistently at the profit margins you have projected. Marketing and sales should be a fore thought not an after thought.  Once you have the name  (which I suggest you make a s a working title until sure) which along with other things, you need to really sit down and plan the steps to start the business.  As a rule of thumb, your personal investment will need to approximately 25% to 100%  the total start-up costs of your business.

As a general rule of thumb, you will need $1.50 in quality collateral for every $1 you want to borrow, but that doesn’t mean anyone (bank wise) will lend to you unless you provide significantly more collateral, and experience and personal credit worthiness.

Like I said starting a new business requires   extensive planning and preparation which is quite time consuming.

One of the first steps in starting a new business is adequate research and planning.  Consider starting a new business in the Town you live in first.   IBIS World  recently published a  report  on the top 11 industries for starting a new business in 2012.

Starting a new business can be a little overwhelming in the beginning.  Therefore if you are considering starting a new business at all, then all these things will come up.  But don’t do everything all at once start with the above research on whether the idea will fly and can you produce it profitably.  Too many time fools rush in disguised as entrepreneurs where angles fear to tread and get too far ahead of the curve and crash and burn.  remember at least 50% of a small businesses fail in the first 5 years. Mostly because of either lack of capital resources or lack of business experience.

My next article will be on marketing a new business from a point of view away from the conventional norm.  I can be reached by visiting our website or email